- Population shift to the Helsinki Metropolitan Area is continuing.
- Regional separation in Finland is strengthening.
- The risk of segregation between residential areas in cities is increasing.
- Demand is rising in the largest growth centres.
- The development volume will remain high.
- Number of municipalities with business locations will be cut to 30 by 2018.
Smaller family sizes
- There are more households with one or two people.
- The number of the elderly is rising.
- Easier labour mobility.
- Need for the sense of community and for sharing economy is increasing.
- In line with the changes in demand, design must aim at smaller floor area and more efficient use of space.
- The service business will be developed further.
- More diverse shared use opportunities.
- The willingness to use electronic services is increasing.
- The Internet of Things (IoT) is transforming housing solutions.
- Telecommuting is increasing.
- Electronic services will be increased.
- The requirements of digital solutions will be taken into account in design and service development.
- Working at home will be facilitated.
- A large share of growth in the Helsinki Metropolitan Area is due to immigration.
- It is increasingly common for Finns to work in international positions.
- The use of the English language is increasing.
- Customer service will be provided in many languages. The use of the English language will become a more everyday phenomenon.
- Finding an apartment abroad will be facilitated.
- Individuality is being emphasised.
- Homing, interior decoration, details and efficiency are emphasised.
- Kitchens are becoming smaller and integrated with other spaces, and people are spending more time outside their homes, in restaurants and cafés, for instance.
- Innovative housing solutions and services will be developed.
- Common areas in properties will develop and become more versatile.